Brian McCarty aka McCarty PhotoWorks is the preeminent photographer of contemporary art toys. Just as the question, "Are they toys or are they art?" swirls around the objects, the question, "Are they commercial work or are they art photography?" swirls around McCary's images. Perhaps the answer is, "They're both." (In both cases).
The use of art photography to promote art toys helps to solidify the notion that these products are sophisticated designer showpieces.
Never underestimate the importance of the quality of marketing materials. The look and feel of any given message will likely extend to the perceived nature of the advertised product.
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