Years ago, I heard that Thursday was considered "Little Friday" in the nightclub business. Does that mean Wednesday is "Little Thursday" or maybe "Little Little Friday"? I love the concept of assigning nicknames to things - especially things that don't really need them. The notion of Little Friday has always stuck with me, so, for this blog's weekly small business post, Little Friday is Little Business Day.
Is there an entrepreneurial message in this? Yes. Using custom lingo to describe components of your business can be an effective method for building consumer awareness (see my previous pizza post); just try not to cross into Stupid Town.
-Bob Self
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